I've been on the
inside.
12 years as a senior operations executive at Brinks and G4S. Based between Israel and Europe. Working in Hebrew and English.
I've been on the inside of businesses that work and businesses that don't. That's the difference.
I spent over twelve years as a senior operations executive, first at Brinks, then at G4S, managing teams across Europe, the Middle East, and Africa. I've worked inside hundreds of companies in industries from logistics and security to retail and finance. I know how decisions get made, where time gets wasted, and what it actually takes to change how an organization operates.
When AI started becoming genuinely useful for business, not just for writing emails, but for transforming workflows, I wanted to be the person who made it real for the companies that needed it most. Not the enterprises with dedicated AI teams. The businesses with twenty employees and a founder who's working too hard.
I'm not a tech person. I'm a business person who took AI seriously before most people did. That's the difference.
If AI won't help your specific situation, I'll tell you before you spend a dollar. I'd rather lose a sale than waste your time.
I start with your problem, not a tool. The technology is a means, not the point.
Everything I build gets documented and handed over so you're never dependent on me to keep it running.