Ideas on AI, in practice.

Field notes on implementing AI in real businesses — what works, what doesn't, and what I'm seeing on the ground.

August 3, 2026· 6 min read

How AI Answer Engines Decide Which Hotel Travelers Book

AI answer engines now name a few hotels and most travelers stop there. Learn AEO for hotels and how to be one of the names.

July 31, 2026· 3 min read

Does ChatGPT Recommend Your Hotel? Here's How to Find Out

Travelers now ask ChatGPT, Gemini, and Perplexity where to stay, and the AI names just a few hotels. Here is how to check whether yours is one of them, and what to do if it is not.

July 31, 2026· 3 min read

What Is GEO, and Why Every Hotel Needs It Already in 2026

GEO, or Generative Engine Optimization, is how your hotel gets recommended by ChatGPT, Gemini, and Perplexity. Here is what it means for hotels and why it matters now.

July 31, 2026· 4 min read

5 Reasons AI Engines Send Travelers to Your Competitors Instead of You

Your hotel is great, yet AI keeps recommending the one down the street. Here are the five most common reasons, and what to do about each.

July 22, 2026· 5 min read

I Asked Four AI Engines to Recommend Hotels. Half of Them Did Not Exist.

I ran an AI visibility check on about 15 top rated boutique hotels. Nearly half were named by none of the four big AI engines. Here is what that means for your business, and what to do about it.

July 2, 2026· 2 min read

Three Signs Your Business Is Ready for AI (and Two Signs It Isn't)

AI works when a business is ready for it. It doesn't when it isn't. Here's how I tell the difference before I ever recommend a tool.