Field notes on implementing AI in real businesses — what works, what doesn't, and what I'm seeing on the ground.
E-E-A-T is no longer just an SEO idea. It is how AI engines decide whether to recommend your hotel. Here are the four trust signals that matter, and the one mistake that quietly costs hotels their spot on the list.
AI answer engines now name a few hotels and most travelers stop there. Learn AEO for hotels and how to be one of the names.
Travelers now ask ChatGPT, Gemini, and Perplexity where to stay, and the AI names just a few hotels. Here is how to check whether yours is one of them, and what to do if it is not.
GEO, or Generative Engine Optimization, is how your hotel gets recommended by ChatGPT, Gemini, and Perplexity. Here is what it means for hotels and why it matters now.
Your hotel is great, yet AI keeps recommending the one down the street. Here are the five most common reasons, and what to do about each.
I ran an AI visibility check on about 15 top rated boutique hotels. Nearly half were named by none of the four big AI engines. Here is what that means for your business, and what to do about it.
AI works when a business is ready for it. It doesn't when it isn't. Here's how I tell the difference before I ever recommend a tool.
